By Nathan Barton
Modern advertising, as we know it today, did not exist until sometime in the 1700s, well after the invention of printing. Today, in print and electronic media, it is pervasive – and invasive. We cannot do anything without seeing advertising of some sort.
The advertising wants us to DO something – especially to BUY something. It reminds us of the benefits (real or imagined) of doing or using or owning something. Sometimes it is negative: it warns us of the problems because we do NOT do or use or own something.
Of course, the majority of the advertising we think of (and perhaps have) today is commercial in nature: products and services. They are trying to get us to voluntarily buy something that we cannot do without.
In the past, the world did have advertising, but of a much different sort. In an era where most products were made and most services provided at home, there were no big commercial enterprises – private or public – trying to sell the goods and services that they provided. Continue reading


